Over the last couple of weeks, we’ve been taking a deep-dive into the world of our newest client, Chelsea FC.
When they first got in touch, we thought they might be after Ed’s goalkeeping skills (he’s actually played at Stamford Bridge on two separate occasions, though he doesn’t like to talk about it).
But no, it turns out they wanted to talk to us about writing, and we were only too happy to help. Over the next few months, we’re going to be working with their internal design team to help them speak brilliantly and consistently across all their various platforms.
The life of a major football club goes way beyond what you get to see on TV. And it’s becoming more important for sports clubs to come to life as brands and not just teams, as they seek to get involved in more than just the main sports events they’re famous for. Part of our challenge at Chelsea will be to help raise the profile of the women’s game, their academy and their international audience. We’re looking forward to getting stuck into all of it.
Watch this space.
