IKEA: Live Lagom

Talking sustainability with Ikea

Client: IKEA

Design: Nice & Serious

Our good friends at Nice & Serious brought us into this interesting project helping Ikea promote their sustainable living initiative, Live Lagom.

We wrote some website copy for them, a set of guidelines for the business and other agencies to use and loads of examples of how to talk about the initiative. We came up with the line: “Live Lagom, it’s Swedish but it makes sense”, which is now in use across lots of their channels, from their stores to their advertising.